Are the pest infested to your house? PESTO is ready to help!
01 | 2021
Steps
1
Introduction
2
Research
3
Analysis
4
Ideation
5
Prototype
6
Test
Project Brief
Goal
Make a connection between people who have valuable pest control experiences and people who have no background regarding. pest control.
Lack of reliable resources and high cost of pest control agencies, lead people who are facing pest issues to solve their problems by their own. Most of the time it is very hard to diagnose the pest type. Therefore, finding an appropriate solution would be impossible.
Gallenge
The main challenge in this project is to find a way in order to provide the pest control solutions which are reliable and practical.
Problem
Role
Researcher, UX and UI Designer
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Duration
2 month
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Tools
Adobe XD, After Effect, Photoshop
Illustrator
Pesto
Secondary Research
What is Pest?
A pest is any animal or plant which has a harmful effect on humans, their food or their living conditions. Pest includes animals which:
Carry disease- causing Damaged stored food Damage clothing Damage buildings
General cost for pest control by agencies:
$250 to $400
The inspection may occur 2 or 3 times per month. Each time costing about
$40 to $45
Market Research
A We have studied the application contributed to pest control and evaluate them based on their main features and the services which they provide to their users.
The Gaps in Pest Control field
Baseless natural solutions
Introducing harmful chemicals
solutions
Lack of diagnosing by
homeowners or tenants
Lack of knowledge about
pest-related diseases
Lack of categorized
information
Commercialized information
Gaps
Primary Research
Target Users
We considered the target users as students or employees between the age of 18 to 32 years old, who have started to live independently for the first time.
Survey
In order to collect first-hand data from users regarding pest control, the we have conducted a questionnaire survey. We collected 1,488 responses from 31 participants. but, we just mentioned the most important results here.
The chart shows the first reaction of users to pest infestation.
Based on the responses, 88.9% of users trusts local advisors and 11.1% of them trust the pest control agencies. In addition, Chart 7 demonstrates their reasons of trust as well as the frequency of each reason.
Interview
To understand our target users deeply we interviewed with 6 students who have filled out the survey before. Here is the analysis of the interviews. The responses are organized in 3 sectors, Key findings, Needs, and Insights.
Affinity Map
We used affinity map to organize numerous researches into their natural relationships and then add our ideas to them.
Key Insights
Based on the affinity map, the primary and secondary research, we generated the following insights by grouping the similar notes under similar headings.
User Flow
Task Flow
Typography and Color
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Preliminary Design
Based on the feedbacks we received from the target users we refined the UI and GUI for many times. The following pages are the preliminary designs.
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Main Tasks
Search
Intelligent Search
The users can quickly identify the pest type by taking a picture of it or put some keywords, and the application will bring up the matched results based on the input of the user and location.
The user can find specific details of the pest and also shared it with others. The search feature also provides relevant information on the posts shared by other users.
Forum & Home Page
Posting a Content
The users can post their questions or any external links in the Forum. What they see in the forum are the general hot posts which have been posted by local people and it is totally location based but, the Home page includes worldwide posts. They have organized based on users' favorite topics.
Report page
Sending Reports & Boost Feature
The user can report any pest problems on forums, contacts, social medias, or seek a quick answer from the local professionals.
Profile Page
Automated Scoring System
The users receive a score from the application based on their activity on the forum pages and the rating that they receive from the other users. After passing a certain level, the user's membership will transform to “professional Member” and the user be able to receive Boost request from the other users to answer them and also get paid them.
Final Design
Next Step
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Performing usability test to find the main errors
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Refining the app based on the test to create a smooth experience for the users